Gwen Whiting, Founder of The Fill and Founder of The Laundress, a Company She Sold to Unilever, Joins Just FlexIt™

In the latest episode of Just FlexIt, Austin and Justin welcome Gwen Whiting, the visionary Founder of The Laundress, and Founder of The Fill ( www.thefillclub.com), a newly created company as of June 2024. As a category innovator, Gwen brings a wealth of knowledge and experience to the show.

In this episode, the discussion begins with Gwen's journey as the founder of The Laundress, a premium, eco-friendly laundry and home cleaning brand that she successfully sold to Unilever in 2019. They delve into her initial decision to step away from the industry and her eventual return, driven by a desire to restore her legacy and provide a new solution for her devoted cleaning enthusiasts.

Gwen shares the story behind the launch of The Fill in June 2024, a private members-cleaning community and collection of sustainable solutions. She emphasizes the brand’s mission to combine luxury with minimal environmental impact, placing wellness at the heart of cleaning through the use of aromatherapy and its sensory benefits. Gwen's innovative approach ensures these products "work even harder for you," enhancing the cleaning experience.

The conversation also touches on Gwen's diverse background, including her early career at Ralph Lauren in home design, her focus on dry cleaning and other care products, and her unique skills in tailoring, hat making, and shoe making, developed during her studies abroad and how it has influenced her disciplined and dynamic approach to business.

This episode is packed with insights you won't want to miss. Catch the latest episode of Just FlexIt with Gwen Whiting!

Three Reps: 

🧺 Gwen Whiting is a Supporting Member for Women Moving Millions.

🧺  Gwen is an Advisory Council Member for Entrepreneurship at Cornell. 

🧺 Prior to Founding The Laundress, she was a Senior Designer for six years at Ralph Lauren. 

The Fill:  www.thefillclub.com

Host: Austin Cohen (Founder & CEO) & Justin Turetsky (Founding Team & COO)

Guests: Gwen Whiting

Producer: Eddie Sanchez