Just FlexIt

Jennifer Maanavi, Co-Founder & CEO of Physique 57, Visits Just FlexIt™

Austin Cohen (FlexIt Founder & CEO) and Justin Turetsky (Founding Team & COO) Season 2 Episode 28

Jennifer Maanavi’s entrepreneurial journey is a testament to her tenacity, foresight, and unwavering commitment to her vision. After a decade in investment banking, she made the bold decision to leave and embark on a new path. Armed only with an idea and sheer determination, she co-founded Physique 57 and has remained at the helm for nearly two decades, weathering storms like the 2008/2009 financial crisis and the recent challenges posed by the pandemic.

Drawing from her experiences, Maanavi shares invaluable insights into the evolution of her studio (now twelve), highlighting the influence of celebrity clientele, the dynamics of DVD sales, and the ever-changing landscape of the wellness industry. Recently, her brand forged partnerships with insurance providers, expanding access to the health and wellness benefits of Physique 57 to a wider audience.

Through resilience and adaptability, Jennifer Maanavi continues to steer her company toward new horizons, leaving an enduring mark on the world of fitness and entrepreneurship.

In the latest episode of Just FlexIt™, the guys join Jennifer Maanavi in a fascinating conversation about the wellness industry.  Don’t miss the latest episode of Just FlexIt™!   


Three Moves: 

🏋️‍♀️ With clients and subscribers in all 50 states and over 120 countries, Physique 57 continues to grow its US and international community.


🏋️‍♀️ Jennifer was awarded the 2013 Columbia Women in Business Distinguished Alumna Award. Her company, Physique 57, was awarded Mindbody’s 2020 Industry Icon Award.


🏋️‍♀️ Jennifer is a frequent speaker on business and entrepreneurship and has been featured on media outlets including Yahoo Finance, Bloomberg TV, Fox Business, the New York Times, and Inc.com.



Host: Austin Cohen (Founder & CEO) & Justin Turetsky (Founding Team & COO)

Guests: Jennifer Maanavi

Producer: Eddie Sanchez