Alberto Perlman's journey as the Co-Founder and CEO of Zumba Fitness is marked by ingenuity and perseverance. Facing a challenge in trademarking the word "rumba" due to its common usage in Spanish, Alberto and his team pivoted to the name "Zumba," a term that aptly captures the essence of the dance fitness phenomenon they were creating.
Overcoming obstacles, including legal battles with the trademark office in Mexico, Alberto successfully secured the trademark for Zumba, paving the way for the brand's global expansion. With the trademark in hand, Zumba Fitness launched its innovative fitness program through VHS tapes on television, revolutionizing the way people engage with exercise and dance.
The journey of Zumba Fitness under Alberto Perlman's leadership exemplifies the power of resilience and creativity in entrepreneurship. By turning challenges into opportunities, Alberto and his team transformed Zumba into a worldwide sensation, reaching millions of individuals eager to dance their way to fitness.
In the latest episode of Just FlexIt™, you will enjoy an engaging conversation between the guys at FlexIt and Alberto Perlman. Don’t miss this fantastic episode of Just FlexIt™ featuring Alberto Perlman!
Three Steps:
🕺 Zumba has more than 14 million weekly participants, in 140,000 locations, across over 185 countries.
🕺 The Zumba Fitness brand includes Zumba gold, a class dedicated for seniors, of which the oldest student is 104 years old, and Zumbini, a class dedicated for toddlers.
🕺 Alberto Perlman was born to a Jewish family in Colombia in 1977, the great-grandson of an immigrant from Israel. His father owned a factory that made leather goods for export and operated a distribution center in the United States.
Host: Austin Cohen (Founder & CEO) & Justin Turetsky (Founding Team & COO)
Guests: Alberto Perlman
Producer: Eddie Sanchez