Just FlexIt

Eddie Hertzman, Founder and CEO of Athletech News, Joined Just FlexIt™

February 27, 2024 Austin Cohen (FlexIt Founder & CEO) and Justin Turetsky (Founding Team & COO) Season 2 Episode 21
Just FlexIt
Eddie Hertzman, Founder and CEO of Athletech News, Joined Just FlexIt™
Show Notes

Eddie Hertzman is a dynamic figure known for his entrepreneurial acumen and diverse ventures across multiple industry verticals. As the Founder and CEO of Athletech News, Eddie has established himself as a trailblazer in the media landscape, leveraging his expertise to create a platform dedicated to covering the intersection of sports, fitness, and wellness. His visionary leadership at Athletech News reflects his commitment to delivering timely and insightful content that resonates with audiences passions. 

Beyond his success with Athletech News, Eddie Hertzman's entrepreneurial journey is characterized by his role as a serial entrepreneur, having launched multiple businesses spanning various sectors. His ability to navigate and excel in diverse industry verticals underscores his versatility and strategic mindset as an entrepreneur. Through his entrepreneurial endeavors, Eddie continues to make a significant impact, shaping industries and inspiring others to pursue their entrepreneurial ambitions.

In the latest episode of Just FlexIt™, Eddie touched on engaging topics like finding the balance of creating engaging and informative content. He mentioned that partners have goals for what they want to share, but finding and matching entertainment value is a top of mind goal for him and his brand. Eddie also touches on fitness industry trends like virtual fitness solutions and live two-way communication.  

Don’t miss this fantastic episode of Just FlexIt™ featuring Eddie Hertzman! 


Three Sets: 

💪 In 2023, Hertzman left Penske to launch his next media enterprise, Athletech Media Group. It hasquickly become the media of record for the fitness and wellness industry with more than 60,000 subscribers signing on since its debut.

💪 Eddie Hertzman is also the Founder & Managing PartnerFounder & Managing Partner of Hertzman Global Ventures and a Board Member of Delivering Good, Inc. 

💪 After earning his degree at NYU, Hertzman spent more than a decade working as a top executive for major sourcing companies, including Synergies Worldwide and Pearl Global.


Host: Austin Cohen (Founder & CEO) & Justin Turetsky (Founding Team & COO)

Guests: Eddie Hertzman 

Producer: Eddie Sanchez